They realised that paying rent for a studio which sat empty for hours each day didn’t make any sense, and was painfully expensive. At the time, the traditional studio models hadn’t caught up with the innovations of digital technology, so producers had two options: either get locked into costly long-term contracts for a shoebox room, or pay extortionate day rates in big studios with equipment they just didn’t need. 

This wasn’t just a problem in music, but across all creative disciplines, with so many of their peers in the same struggle.

So they set out on a mission to design a solution. A hub where creatives can work and socialise under the same roof. Where community and collaboration is cultivated. Where flexibility and affordability comes first. And where inspiration comes easily.